Rob Hartnett of Sport for Business will be hosting a discussion at this year’s Predict Conference on the different ways that Data is impacting the world of sport. He will be joined by Ray Boyne, the Head of Performance Analysis for Dublin GAA only days after the Dubs have won or lost the All Ireland Football Final Replay at Croke Park and Debbie Byrne, Executive Marketing Director of Lifestyle Sports. Together they will look at how ‘the numbers’ determine the way teams play and products appealing to fans are marketed and sold. Sport is central to so many aspects of social and business life in Ireland and this promises to be a popular Lunch and Learn event as part of the 2016 Predict Conference at the RDS. Donal Mara, Sponsorship Manager in GAA, talks about the value of sports data as a medium for sponsorship.